Monday, January 19, 2009

Meaning of FMCG and working

FMCG stands for Fast Moving Consumer Goods, supplied in the retail marketing as per the daily demand of a consumer. These daily needs have to be fulfilled to satisfy their hunger. There for a hard working team of sales, marketing and distribution have to be their on the field, just to satisfy the need of the consumer on right time & place. Still the consumer check the quality and date of packaging of the product. In the market like India, consumers are more conscious before purchasing a fmcg product. So its even more necessary to deliver the fresh product in the market. Because the consumer have the alternative option to move to an another branded product available in the same market. Now the competition has been rising on the top of the head on each brand. A small mistake in the market could lead to heavy loss of the brand image. ........................ok I will continue my discussion on the FMCG Business with fresh topic, so stay tuned.

Saturday, January 3, 2009

STEPS TO SUCCESSFUL FAST-MOVING CONSUMER GOODS (FMCG) BUSINESS

You may find that your organisation does not have enough marketing personnel to implement the recommended marketing strategy. MPC's consultants can manage the project for you on a day-to-day basis.

The work is charged on a time basis to be agreed with your company. We obtain competitive quotations for using all outside services, whether in whole or in part.


MPC have a wide range of implementation services, under the following headings:

  • supermarket and retail selling
  • design, advertising and printing
  • media and direct mail research
  • market research
  • public relations
  • internet strategies

Supermarket and retail selling

  • negotiating and selling food and non-food products to buyers and technologists of supermarket groups
  • supporting presentations
  • identifying the needs of supermarket groups