Monday, January 19, 2009
Meaning of FMCG and working
FMCG stands for Fast Moving Consumer Goods, supplied in the retail marketing as per the daily demand of a consumer. These daily needs have to be fulfilled to satisfy their hunger. There for a hard working team of sales, marketing and distribution have to be their on the field, just to satisfy the need of the consumer on right time & place. Still the consumer check the quality and date of packaging of the product. In the market like India, consumers are more conscious before purchasing a fmcg product. So its even more necessary to deliver the fresh product in the market. Because the consumer have the alternative option to move to an another branded product available in the same market. Now the competition has been rising on the top of the head on each brand. A small mistake in the market could lead to heavy loss of the brand image. ........................ok I will continue my discussion on the FMCG Business with fresh topic, so stay tuned.